The BackWho brand
The BackWho brand kit: logo, ink navy and amber palette, typography and the words we use on the public scoreboard.
Logo
BackWhoPrimary lockup. Keep clear space of at least half the mark on every side.
BackWhoInverse lockup for dark backgrounds and social cards.
Palette
Ink
#14213D
Primary surface & type
Amber
#FCA311
Backing, points, CTAs
Mist
#E5E5E5
Cards & dividers
Paper
#FFFFFF
Default background
Black
#000000
Dark mode base
Typography
Space Grotesk
Headlines, ranks and point totals.
DM Sans
Body copy, labels and buttons.
Voice
Confident, plain and public. We say Back, Support, Vote, Points, Ranking and Leaderboard — never betting language.
Money gets you into the game. The community decides what happens next.